Does changing your logo equal change to the brand? Is your brand strong enough to that a change to the logo creates more opportunities? Let’s wrestle with that for a second… The unveiling of a new logo has its good sides and its bad sides, just go ask GAP. In one hand you have an existing great brand, and in the other, you have old and tired of that same brand image. What can be done to rejuvenate your customer base to begin to...

2011, a year to create new challenges, new highs, and get up and over it already! ‘It’ equals the year of 2010. The economy is in the tank, the outlook is bleak, and the silver lining is turning rusty. We have all heard it from one person or several. The economy this, foreclosures that, and whoa is me, blah blah blah. Get over it, the past is the past and there is not a single thing you can do about it. However, there are...

To quote a movie that my family absolutely enjoyed: Susan Murphy: Why did I ever think life with Derek would be so great anyway? I mean, look at all I’ve done without him. I mean, fighting a giant alien robot? That was me, not him! And that was amazing! Meeting you guys… amazing. Dr. Cockroach, you can climb walls, and build a super computer out of a pizza box, 2 cans of hairspray… Dr. Cockroach Ph.D.: And a paper clip! Susan...

I sit at my desk and often listen to that monkey sitting on my shoulder telling me that I cannot do what I am currently thinking about. I write this to talk a little about how our beliefs in ourselves are often limited by that little voice that says “No, you cannot do that because…”. So, talking about the “because…”; what are those limiting factors? There are so many that the list could go on and on. The...

The time has come again, where you sit and sort out another set of resolutions. These goals are usually forgotten by mid-February. What can we all do to ensure these goals sticking and actually happening? Having a vision of what your goals will look like when you accomplish them is step one. Dream Big! Imagine your big dreams are comprised of bits and pieces, like a pizza. Eventually, when you put all the pieces together, you get a remarkable...

When you are speaking to someone, what are they actually hearing? Do they hear your voice, your message, your passion, your heart or do they hear you at all? Communicating with others is like trying to mix water and oil. If you are trying to communicate with others about a specific topic, you will need to know if that specific topic is even of interest to them. You will need to know if they even like the tone of your voice, or the language...