I spent some time yesterday sitting through a webinar that I wish I could get that time back.
As you all know, I am a commercial real estate broker, and I have been involved in the commercial world for many years. The webinar was scheduled a few weeks ago, and I was actually excited to hear the content of the message. However, I was shocked at the time it took to get to the meat of the subject.
The trainer was an experienced commercial broker and definitely knew the subject inside and out. The problem with that was the fact that he knew so much about the history of the topic. The topic was built around the IBC – International Building Codes, which are created by a national committee to represent the standards in building commercial properties. I know what you are thinking – “how is that exciting at all”? Well, my initial thoughts were that the trainer was going to mention ‘new’ codes and how to be creative and how to accomplish your goal utilizing different building codes for your building/store type. Boy was I wrong.
About a quarter of the way through this history lesson on how the IBC was developed, I was completely gone, thinking of what I had to do for the day and so on. What I derived from this presentation was the fact that our commercial division is training ‘new’ commercial agents. And when I say ‘new’, I mean brand new to commercial real estate in experience, completely!
Our commercial division is recruiting new commercial brokers from their existing base of residential agents
Knowing this, I now understand why the webinar was so boring!
So, my advice to the presenters (trainers) is such:
PLEASE make the attendees aware of the level of skillset that the webinar is focused on. I do not have anything against the content of the material or the fact that the webinar was scheduled, but what I do have a resentment for signing up to view it to begin with. I resent the fact that the title of the webinar was misleading and not directed at the experienced commercial agents at the end of the day…
Training the trainer is a big deal these days, and if you have the ‘cahones’ to speak up, please do so, it will make your life that much easier!